New Hyundai cars are on the horizon. The Korean manufacturer is not content with competing anymore, but is preparing to break into categories that have long been the exclusive domain of giants such as Toyota and Honda. From a pickup truck that competes with the Toyota Tacoma, to an SUV that challenges the Toyota 4Runner, to huge partnerships and bold American production plans, Hyundai is charting a new phase that may completely rearrange the North American car market.
Hyundai is not satisfied with what it has achieved so far in the American market. After recording three consecutive years of record sales numbers and ranking sixth among the best-selling car companies in the United States of America – the second largest car market in the world after the Chinese market – CEO Jose Munoz confirms that the ambition is much greater.
New Hyundai cars coming from America
New goal?
A huge jump in sales of new Hyundai cars, reaching 1.44 million cars in North America by 2030, God willing, that is, an increase of approximately 73% compared to current numbers, in a plan described as one of the most daring in the history of the Korean brand.
The first pillar: local manufacturing at an unprecedented rate
Hyundai’s plan depends mainly on localization in America – to comply with the American laws imposed by Trump on imports from abroad – as the company seeks to:
- 80% of its cars are manufactured in the United States of America
- Supplying 80% of the components from the American local market
To achieve this, Hyundai is accelerating the pace of work at its giant Metaplant factory in the US state of Georgia, with the addition of a second expansion phase that will increase production capacity by 200,000 new cars annually starting in 2028, allowing the production of up to 10 hybrid and electric models in the same factory, God willing.
The Alabama plant will also receive an additional boost of investments to increase production.
The second pillar: New Hyundai cars, most notably a real pickup!
New products represent the backbone of the plan, and Hyundai has no intention of backing down:
- Hyundai’s mid-size body-on-frame pickup is coming before 2030 to compete with the Toyota Tacoma.
- The possibility of developing a Hyundai SUV derived from it to compete with the Toyota 4Runner
- A major expansion in commercial vehicles, including electric vans and medium trucks
- New high-performance and luxury models under the Genesis umbrella
The third pillar: strategic partnerships that turn the tide
Partnerships play a pivotal role in accelerating growth, most notably:
- Collaboration with General Motors (GM) to develop 5 joint models, including electric vans for North America and compact and medium-sized vehicles for Latin American markets
- Technology partnerships with Amazon Autos for digital selling
- Collaborate with Waymo for future self-driving technologies
An electric and hybrid strategy without retreat
Hyundai confirms that it will not choose between electricity or fuel, but rather will offer all options:
More than 18 hybrid models by 2030 among new Hyundai cars.
A platform for extended range electric vehicles (REEV), which provides a small gasoline engine that acts as a generator that charges the batteries only when needed and does not move the car. Cars that rely on the system exceed 960 kilometers (600 miles) on a single charge, and will be launched in 2027.
New generation batteries:
- 30% less cost
- 15% higher energy density
- 15% faster charging
More N cars for performance enthusiasts
Hyundai does not forget sports driving enthusiasts, as it plans to sell:
More than 100,000 Hyundai N cars globally by 2030, with the possibility of expanding to 200,000 cars if the plan goes as planned. Among the possibilities are; The Hyundai i30 N returns with a hybrid system.
Genesis is the luxury player in the grand scheme
Genesis plays an important role in this strategy:
- More than one million cars sold in less than 8 years
- Double-digit margins in more than 20 markets
- Plan to reach 350,000 cars annually by 2030
- Expands on One of One luxury customization programs and models Magma (Magma) High performance
Conclusion
Hyundai’s plan is not just expansion, but a complete redrawing of its future in North America. With a pickup truck competing with the Toyota Tacoma, and an SUV facing the Toyota 4Runner, huge investments, and strategic partnerships, the United States of America may turn into the strongest market for new Hyundai cars in the world within a few years.
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